WDYWT - December 18, 2018 - Streetwear | Streetwear

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Wednesday, December 19, 2018

WDYWT - December 18, 2018 - Streetwear

WDYWT - December 18, 2018 - Streetwear


WDYWT - December 18, 2018

Posted: 18 Dec 2018 08:09 AM PST

Welcome to the daily WDYWT Thread!


WDYWT = What Did You Wear Today. It doesn't necessarily need to be what you were wearing TODAY. Please make sure you have read the WDYWT rules including information about posting outside of this thread. WDYWT is set to Contest Mode. This means that you will not be able to see the number of upvotes a comment has. Despite this, we still encourage everyone to vote.


If you're looking for other ways to interact with the /r/streetwear community, you might want to check out our official social media accounts:

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Simple Questions and General Discussion - December 18, 2018

Posted: 18 Dec 2018 08:09 AM PST

Welcome to the Simple Questions and General Discussion thread!


You know the drill, this thread is up for any kind of discussion, it doesn't have to be about streetwear!

All W2C/ID requests belong in this thread


If you're looking for other ways to interact with the /r/streetwear community, you might want to check out our official social media accounts:

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[WDYWT] Leather Jackets & Surplus Boots

Posted: 18 Dec 2018 09:09 AM PST

[WDYWT] - Urban Transit

Posted: 18 Dec 2018 04:59 PM PST

[DISCUSSION] Alex's Stupid Streetwear Startup Guide

Posted: 18 Dec 2018 08:06 AM PST


ALEX'S STUPID STARTUP GUIDE


note: this guide is not meant to be taken as fact or followed exactly. this is just based off my experience over the past year in which i started up my brand. while this might have some good tips in it, please remember despite my success, i am also very stupid and it was mostly luck.

if you wanna become familiar with my brand and decide if i'm worth listening to before you read this bigass guide:

https://www.stupidstupidshirts.com

https://www.instagram.com/stupidstupidshirts


INTRODUCTION


hey people, Alex here with a startup guide for people who are looking to start up their own brand from scratch. i get asked a lot about the process of creating a clothing store from nothing so i figured it would be a good idea to put it all in one place for people.

firstly, you're gonna need do some things to get started:

• make sure you have a working computer/phone

• get a graphic/drawing software (doesn't have to be adobe)

• try to save up a few hundred dollars

• find an art style you feel comfortable working in

• have some amount of free time

• know that your brand probably won't succeed on the first try

• still have the desire to do it anyway because it's fun

if you don't have some of these things, it's okay as long as you are aware of it! i'll be talking about most of this stuff in the guide anyway. having a plan is the most important part, not necessarily sticking to it!


BRANDING


what goes in a brand? this is a question that definitely does not have an exact answer, but i'm happy to speculate about it anyway.

in my opinion these three elements make a brand:

• name

• art style

• theme

despite the name being the first thing in the list, i would encourage you to wait until some other details of the brand are ironed out before picking a name. it is much better to pick a name that makes sense with your brand than to make an entire brand that is based off of a name. it might seem like Alex's Stupid Shirts was the obvious choice for my brand, but i didn't come up with the name until i had already designed the first shirt and sticker.

the first thing you should focus on is the art style of your brand. if there is a particular art style you feel most comfortable in, it would be best to go with that if it makes sense for what you want out of the brand. i had been making art in my "stupid" style in art class and just for fun years before i started up. if you don't have any particular experience in art, that is okay! i would recommend taking some art courses in school if you can, or at the very least taking an afternoon to learn some basic things about graphic design, drawing, color theory, art history, etc. these things might not seem applicable, but putting your work in context is important and one thing i've learned from taking art classes is that you can break the rules a lot better if you actually know what the rules are. don't worry too much if you don't have some epiphany about this, just try to figure out what you like and go play around with it until you come up with something cool.

after you have an idea of what your art might look like, you can pick a theme for the brand. while it's okay to not have an exact theme, consistency in style and subject is something that you will see across pretty much every successful brand. themes can be recurring figures, words, colors, quality, utility, pretty much everything. I'd say the best way to determine if you have a solid theme is being able to describe what your brand is in a simple paragraph or quick conversation. after considering all this, it should be a little easier to find a fitting name.


MAKING YOUR FIRST PIECE


while all that stuff above is important, it is somewhat flexible. if you've put a good amount of effort into figuring out all of that, it's time to move on to actually starting to make something. the first thing to do is to be honest with yourself. know that at this point you are going have to make something cool enough to make people care about your brand. the first piece is a pretty big deal, because it's setting the trend for the rest of the brand and most of your saved money is going to go into it, so a product that just sits is going to be a bit of a problem.

also for the love of all that is sacred, please do not make a logo tee as your first item unless your logo is some kinda super cool artwork.

in order to sell something it will have to be most, if not all, of these things:

• unique

• aesthetically pleasing

• affordable

• quality

• available

uniqueness in a brand is very important. while it is great (and necessary) to draw inspiration from other brands and sources of art, no one is going to buy your brand over an established brand if it's almost the exact same thing. also if you steal art ima show up at your house and beat ur kneecaps in with a lead pipe. stealing ideas is completely valid though, it's the only way art progresses. take certain elements from other things and put them into your work! just make sure the final product is unique and fits with the overall feel of your brand

aesthetically pleasing is not a simple thing to describe since it's mostly subjective, but there are definitely things to consider. make sure objects are at heights that make sense and aligned properly. having an eye for balance and color is important here as well. the good news is you are not making a one-of-a-kind painting. you can just move stuff around and change colors. think about how your design will apply to various textures and printing methods. we will talk about this later. the way i usually test my designs is i take a break from working on it and i come back and just sit and look at it. if i don't look at it and think "oh that's dope", i figure out what's holding it back and i change it.

affordability is something that you may struggle with as a small brand just starting because you will not be ordering in bulk in most cases. this is okay, just make sure your final price is reasonable. take a look at other small brands and figure it out. know that people don't wanna pay $30+ for a gildan t-shirt unless it's like a super cool Charli XCX tour merch tee (pls don't judge me)

on the flip side, do not underprice a quality item either. the quality of the item should line up with the idea of the brand. if your brand is a brand that really focuses on luxury and using the best materials, your stuff better be kickass. if your brand is more like mine and it doesn't really have that kind of focus, just try to find something that is pretty nice. while quality materials will cost you more, you will end up making more money because you will get more returning customers in the long run. also you'll be more proud of the final product. make something worth owning.

finally, the product has to be something that people have access to. this seems obvious, but it's very important. your website should be extremely easy to browse. the less clicks it takes to buy your product, the more sales you will get. you can make the best brand ever created but if no one knows about it or no one can work your website, you will sell zero items.


SMELLS LIKE BIG BUSINESS


speaking of selling things, let's talk the economics of starting up a brand. at the end of the day, your brand is a business and it needs to make more money than it spends to stay afloat. while maximizing profit shouldn't be the main goal right now, (gaining a following is much more important), you're going to need to make money from your first drop to do a second drop.

paying for the first drop is tough. i did mine through Kickstarter, an online crowdfunding site. i would strongly advise against this unless you've really really thought it over. it's harder than starting with a simple website, you'll have to pay a large amount of profits in fees to the site, the sites have bad reputations, and you won't get much attention from the site itself despite what they will tell you. pretty much all your sales will be from people you know personally and people from reddit.

the general recommended way to start up a brand is to sell it on your own site and pay for the first drop up front with your own money. make sure it's something that will get some attention (at the very least from your friends) and price the item up to fair price that will also allow your business to grow. if you start with a small amount of shirts (like 15-20), you might have to price them higher to cover the higher cost of manufacturing (and also the small credit card processing fee per purchase you'll be paying to your website provider) but on the flipside you'll also have to sell fewer shirts than someone who decided to order a more risky 40 shirts and price them cheaper. also, since friends will most likely be a large portion of your customer base make sure you know how you will handle that. do not give your friends products for free just because. discounts are okay if you want to, but you should still be making a little money on it. you put in a lot of work to make your stuff!

if you cannot afford an order on your own, you can look into the idea of doing a preorder. however these can end up as total nightmares so be careful. basically you would find out the pricing per item from a manufacturer and then over the span of a few days, get as many orders as you can and use that money to actually pay for the order. however, you have to make sure everything goes perfectly and be very transparent with your customers. getting a sample from the manufacturer is pretty much a necessity in the case, since most people will not be thrilled about preordering from a new brand. the sample will build your confidence in your manufacturer's ability to provide what you need and will also convince more customers that you will deliver your products as described in a timely manner.

this is just the start as far as financials go. if your brand really takes off you will need to consider getting a seperate bank account, a paypal (or some equivalent), and getting a tax management system or software (like Quickbooks). It is best to keep track of all your purchases and sales manually in the meantime.


SHIPPING


since we're talking about pricing and delivering products in a timely manner, this is a good time to talk about shipping. first off, know that i'm pretty much only qualified to talk about shipping from the U.S. (sorry to all the international homies)

if you are also shipping from the U.S. then USPS First Class Mail is going to be your bread and butter. USPS First Class Mail services are typically about $2-4 per order depending on weight (up to 16oz) and distance (domestic only). in the case that you want to ship something under 16oz internationally from the U.S. you can use First Class Intl. Mail. there's all kinda of varied prices per country, but it basically boils down to $10 to Canada and $15 elsewhere. First Class Mail is by far the cheapest option but note that it can sometimes be a bit slow for international orders. in cases where you are shipping orders over 16oz, you will most likely have to use USPS Priority Mail (domestic of intl services are both offered) or something like DHL, FedEx, or UPS.

as far as pricing shipping on your site, figure out what shipping your orders would cost and then add a buck or two to cover things like labels and packaging. in most cases, poly mailers you can buy online are a good choice. in the beginning for small orders you can take packages to your local post office and pay for them individually. you can also pay for and print shipping labels online through a lot of convenient services that usually cost like $10-20 a month. if your brand really takes off, get one of these services and a thermal label printer (do not try to use an inkjet to ship 50+ orders, you will be pissed). i have a Dymo 4XL label printer and his name is Fast Tony and i love him.

as far as shipping on your site, you will have to look into how your e-commerce works in your specific case but you can probably assign a flat shipping price to each item or base it on weight or something like that. i base mine on weight and it's nice because it encourages people to buy more stuff to save money. in some cases it might be okay to take a slight loss on shipping if it results in more sales too. i have free shipping on stickers which is great except for when i have to spend $1.50 on stamps to send a $3 sticker to France or something. this is fine though, because the free shipping on them encourages people to buy them with a shirt or to buy multiples and then i can simply ship them all together. basically just try to make shipping as affordable as possible without screwing yourself out of hard-earned profits.


MANUFACTURING


manufacturing is probably the part i get questions about the most. my manufacturing process is pretty simple so i don't have a ton of experience but i have learned a lot over the past few months.

the main three kinds of manufacturing you're going to want to research are:

• screenprinting

• embroidery

• cut & sew

screenprinting is the big one! pretty much the best way to get your image onto shirts. it tends to be cheap, long-lasting, and readily available. there are lots of different methods, inks, and stuff to learn about but essentially you should just know what screenprinting is and how it works. essentially each location on your piece (front, back, sleeve) will be a set of screens (one screen per color, since colors are printed on separately). knowing how screenprinting works is important because it will give you a better idea of how to optimize your designs to look good as prints and to save money by minimizing the number of screens. as far as finding a screenprinter, shop around. i recommend looking around locally but you can also find some really cheap options overseas on sites like alibaba. the advantage of a local place is that you will usually get better service, faster turnaround times, and sometimes even free delivery. overseas places tend to be cheaper even after overseas shipping though. if you have a good overseas manu that is great, but a lot of them can be kinda sketchy. always order a sample (or at least get pictures of it) before ordering the full order. as far as pricing per shirt, there isn't a set number. just shop around and ask established brands if the prices are fair. make sure that you know your overall cost per shirt (the blank shirt + printing + shipping). most places will cover all these things together but some places allow you to bring your own blanks or custom shirts in to print rather than buying shirts from your printing place which can be marked up in price.

embroidery is pretty similar to screenprinting. you'll be paying more for bigger designs though (often called thread count) and the number of colors / the overall complexity of your design. embroidery is a big deal and it can look really nice when you get it right. i unfortunately don't know a lot about it. my place does screenprinting and embroidery which is really nice because i don't have to go between places depending on what i want. it also makes it a bit easier to make a piece that combined screenprinting and embroidery.

cut & sew is basically just making custom clothing from scratch rather than using blank shirts made by someone else. cut & sew is the most complicated method of the three but it can be really sweet. i don't do c&s so i can't talk specifics but i know that pretty much all the affordable cut and sew places are gonna be overseas. finding a good manu is one of the hardest parts of starting a good cut and sew brand. you will have to learn about making tech packs and sending measurements to your place. in most cases c&s manus will have the ability to embroider and screenprint as well.

the biggest issue you will run into as a really small brand is that prices are much higher for small orders because of the amount of effort required into making screens for screenprinting or working out an embroidery/c&s pattern just for like 20 shirts. this kinda sucks and there isn't much you can do about it other than shopping around for the best price and making designs that won't break your bank. it may be tempting to use other cheap methods like heat pressing designs or doing a fulfillment service where your shirts will be printed one at time as they sell for a fee. avoid these. they might be slightly easier on you and your wallet at first, but you will not grow your brand by sending out products that are bad quality or by paying a fee to a print-on-demand service.

the final thing to think about is tags and labels. if your brand is a luxury cut and sew brand, you're probably gonna need some sweet tags or labels. if your brand is more like mine, you might be able to get away with just using the tags that come on the blanks, although they aren't nearly as cool as getting your own branding on the piece. ask your current place about what kinda tags they do (some places do woven tags they sew in and others can do a printed tag) and what the cost would be. don't break the bank on some tags if you don't want to. i sold a few hundred shirts before i switched from the blank tags to my custom ones.

also, there's a lot of other stuff like jewelry, stickers, posters, plushies, etc. that does not fall into these categories. these things are just something you'll have to research on a case by case basis. don't worry too much, i think finding new manufacturers can be fun! also, when you send money to get stuff made, please use something that allows you to dispute the purchase such as PayPal. it is really easy to get scammed by bad manufacturers if you aren't careful, but there are also a lot of super nice manufacturers that want your honest business too.


THE INTERNET & YOU


because we are in the age of being extremely online, so is your brand (whether you like it or not, hehe). you're already at a good place because i'm assuming you found this guide online!

the first thing you're gonna need is a website to sell your products. this sounds daunting but thankfully, you can get a really quality website nowadays with very little work compared to having to build one yourself. these websites (such as Shopify, BigCartel, Squarespace, etc.) typically work but letting you build and update the website in a simple online editor. this service typically costs $20-30 a month depending on your plan. this might sound like a lot especially when you're just starting up, but it is basically the only option unless you can build a website yourself. i would strongly advise against writing your own site unless there is a reason to do so. i wrote mine myself as a resume builder and to learn more HTML/CSS/Javascript as well. while it turned out nicely and i don't pay quite as much in website fees, it is a huge pain for me to add new things to my website and i don't have as many features readily available as someone that uses a Shopify site. just use something like that and make sure it looks like your brand and it's really easy to navigate. oh and set up an email too.

once you're ready to actually sell stuff, the most important to post (in my experience) is on reddit. if you aren't experienced with reddit, go make an account and watch a video or ask a friend about how it works. the main subreddit for streetwear startups is appropriately named /r/streetwearstartups. it's a largely unmoderated community where the content is mostly curated simply by people's votes. in my opinion this is a really nice way to do it since it kinda gives anyone a chance to get a lot of attention on any given post. for this subreddit, i've found the most effective way is to post at a smart time (you can find charts online of the best times to post), make sure you use a nice picture of the product that is easy to see/read, keep a simple title, and make a comment with a link to your brand's website and instagram. a personal strategy of mine is to pretty much only post things that are ready to be sold on my site, because if a post does really well and it's not available yet, you're missing out on sales. also, try to post pictures of the real pieces of clothing over using mockups, this is also a pretty good place to get some critique on stuff, but do it sparingly. don't let /r/streetwearstartup make your brand for you. the other place to post on reddit is /r/streetwear. this is the big leagues! if /r/streetwear startup is the wild west, /r/streetwear is like outer space or something crazy. this community is much bigger than the /r/streetwearstartup community, but there are much more rules and it's tougher to succeed in. in order to post here, you have to meet the advertising requirements that are posted in the sub's rules. in general, i post the same stuff in here that i would in the startup subreddit

finally, the only other key social media site worth having is probably instagram. this is kinda the home base for your brand once you start to get a bit of a following. just post pics that are nice and use some hashtags in the comments. most of your followers on instagram will be coming from the comments you leave on your reddit posts hopefully. get everyone you can to follow, but don't pay for fake followers or anything. giveaways are nice too, but the main way to gain followers is just by posting on reddit and linking your instagram, or advertising on instagram. advertising on insta can be effective, but I wouldn't do it on your first drop. with a little research and some extra money, it can be a good tool though.


COMMUNITY


hey Alex, how did you learn all this all over the past few months while also being a total dumbass that is really busy with school and a part time job? great question! it's because of really cool people i've met along the way. these things above are all things you will figure out over time. hopefully you can avoid some mistakes, but there is no way everything is going to go 100% smoothly for you when making a brand. talk to other small brand owners! ask questions on reddit. join your favorite brand's Discord server, DM me on instagram. i have made so many friends since starting up my brand and it's awesome. plus you can swap clothes with people and your closet will thank you. also, have a similar brand plugging your stuff on instagram is the best way to get some new followers if you do it in a non-annoying way. don't pay for influencers or anything like that based on follower count. it is much better to have 50 followers who will like, comment, share, and buy your stuff than 5,000 people who do not care.

it's really nice to talk with people who understand what running a brand is like, because your close friends and family probably will not fully know everything that goes into it. a lot of the successful things i've done have been are thanks to advice or ideas i've been given from people with other brands or people who have bought a shirt and DMed me to say hi. in order to figure out what people want you are going to need to talk to them. if you don't know how to go about manufacturing something, ask someone who might know. don't work on your brand in a vacuum. think about how other brands do things and what your followers might want from you next.

if you really get your brand going and you have made some good connections, you might want to collaborate! collaboration is a really fun process. there are many pros:

• fun to work with other people

• can learn a lot about other styles and methods

• you get a bigger audience

but there are also a decent amount of cons:

• someone will have to do all the shipping

• figuring out who pays for and orders what

• splitting the profits

• making a design that both audiences will like is hard

as far as working together on a design, this can be a various mix of one brand's imagery in another brand's style or something like that. collabs typically don't happen until your brand is slightly established so don't worry about this too much. essentially you just want to make something cool that feels like both brands.


CONCLUSION


if you somehow made it this deep into the guide, thanks for reading! hopefully this didn't seem super intimidating or feel too preachy. i've learned all this over the course of a few months so don't worry if you feel overwhelmed. just focus on one thing at a time. and if you don't agree with something or you wanna do your brand in a whole different way, i think that's a great idea as long as you've considered everything carefully. i still have a lot to learn too, in the grand scheme of things my brand is still really small! just remember at the end of the day, the best way to make a brand is to have fun and care about your customers and to keep your expectations realistic. at the end of the day, even a design that doesn't work out is still valuable experience and it's a lot better to make a lot of stuff and get opinions than to try create one perfect design. hopefully this guide helps you get started; i promise it's much more fun than this guide made it sound.

hit me up if you ever need anything!

-Alex

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[Art] Custom Levi pieces I’m working on, let me know what you all think!

Posted: 18 Dec 2018 10:49 PM PST

[ART] a jacket I made, clothes imitating life

Posted: 19 Dec 2018 02:19 AM PST

[DISCUSSION] why do we do streetwear?

Posted: 18 Dec 2018 08:01 PM PST

My family clowns on me for doing the whole street wear, they always ask why, why do I care about fashion, why do I buy pricey clothes. I don't know, I guess Im trying to ask why do you do street wear?

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[NEWS] US sportswear traced to factory in China’s internment camps in Xinjiang

Posted: 18 Dec 2018 10:48 AM PST

[INSPO] Where is this knit from?

Posted: 18 Dec 2018 01:50 PM PST

Any good hoodie brands? [Discussion]

Posted: 18 Dec 2018 09:32 PM PST

Like what the title says

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[ART] Hand Painted AF1s for Billie Eilish - what do you guys think?

Posted: 18 Dec 2018 11:14 AM PST

[DISCUSSION] Gift Ideas for Brother (Thoughts and Examples inside)

Posted: 18 Dec 2018 07:53 PM PST

Hello!

I hope the flair is right!

FLUFF (skippable)

So, my brother is a skater and he's super chill and adorable. I have no idea really what kind of brands are good or well priced, and sometimes I worry I'm putting a lot of money into a brand just for the brand name, which I don't even think he follows/cares about. I live far from him (Texas compared to California) and can't really reach out to him and be like - hey do you know these brands - because it will be really obvious and I'd like for it to be a surprise. Nor have I seen him in the clothes he's bought recently, and my mom has no idea, she'll just say - get him a gift card to ebay (which I understand wanting since I remember being younger and wishing that people would just give me money), but I want to personalize it a bit if possible.

END FLUFF

He likes colorful socks

He like tees with cool designs and colors

He likes those weird pants that are kinda loose on top and have the tight elastic around the ankles? I guess a toned down modern version of a harem pant - not as extreme (but I would be worried buying him pants tbh, also I don't really like these pants that much)

He's a bit bigger (he wears an XL top)

He really likes sweatshirts (also cool designs)

He's a chill, punky kid who likes drinking and weed and skating but also has to look semi-presentable for work and friends and being outside. [Irrelevant]

I don't think he cares much about brands, so it would feel pointless getting him a shirt that is plain and just has the brands logo printed on it.

I was looking around and I personally think these shirts are cool:

Bear (I'm not sure if I like that the brand is so prominent on this one, but I like the design)

Rat(girl?) (not sure if this is weird for a boy haha, but I like it)

Riots (they're out of XL :c )

Fighter (he doesn't really like long sleeved shirts so much, but I think this is cool)

weird lip hoodie?

Growing up

  • I don't know if I'm imposing my pseudo weird love of gory/cute things combined, but would you guys like any of these shirts?
  • Do you have any suggestions based on the sparse details I've provided?
  • Are there any brands I should avoid or any I should definitely look into?
  • Let me know if this doesn't belong here (it will get removed if it doesn't, but maybe let me know a better place?)
  • Also please feel free to let me know if any information would be more helpful.

Thanks!!

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[DISCUSSION] Any tips on preventing heel wear on Rick Owens Ramones?

Posted: 18 Dec 2018 02:38 PM PST

Hey!

Just picked up a pair a few months ago during the end of season sale. I have seen in some places people talking about getting inserts/heel taps to prevent from the sole eroding like an eraser. Any ideas?

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[ART] Oversized printed shirt, using a print I made on my own. Cotton-linen base, handwoven.

Posted: 18 Dec 2018 04:45 AM PST

[DISCUSSION] Chunky Sneakers: Yay or Nay

Posted: 18 Dec 2018 11:54 AM PST

I've never been more torn in my life. I hate them and I want them.

Can't afford Triple S or anything like that but Puma and Reebok have some pretty cool looking kicks.

What say you? Is this trend going anywhere or is it a flash in the pan that we'll look back on with disdain next year?

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[DISCUSSION] What vendor or designer has the best styling and models?

Posted: 18 Dec 2018 12:10 PM PST

Streetwear has enjoyed much of its success due to precision marketing. Who is doing the best job of showcasing the clothes? Are celebrities wearing the clothes in paparazzi photos better than professional models? Is the ASOS approach of billions of photos using the same white background with the same models styled the same way the best?

Diesel is an industry veteran not really using these novel approaches, but their presentation is top notch. They're using runway models like Jean Chang on their website as retail models.

So who has the best approach?

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[DISCUSSION] When i wear my bred 1s they look like clown shoes

Posted: 18 Dec 2018 05:38 AM PST

So i wanted to ask for some advice i have had some Breds for about 2 years but i have only worn them 3 times because they look way to big on my feet they just look like clown shoes they look to long even though they are my size (10.5 UK) anybody else have this problem any suggestions to make them look better

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[Discussion] What do you guys do about tags?

Posted: 18 Dec 2018 06:56 AM PST

We use Los Angeles Apparel for our tee wholesale. Unfortunately, they don't appear to offer a tag less option.

We are toying around with the idea of removing the tags using a seam ripper, and then resewing the spot. However, we're worried the fixed seam will be visible.

What do you guys do about tags?

submitted by /u/Plazmotech
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